Amazon Customer Behavior Analysis
This project aims to analyze the behavior of Amazon customers based on demographic and interaction variables. It was published on Kaggle to be shared with the community .
About the dataset:
Link: https://www.kaggle.com/datasets/swathiunnikrishnan/amazon-consumer-behaviour-dataset
This is a dataset collected to analyze the consumer behavior on Amazon, consisting of a comprehensive collection of customer interactions and browsing patterns within the Amazon ecosystem. It includes a wide range of variables such as customer demographics, user interactions, and reviews. The aim of this dataset is to provide insights into customer preferences, purchasing habits, and decision-making processes on the Amazon platform. By analyzing this dataset, researchers and analysts can gain a deeper understanding of consumer behavior, identify trends, optimize marketing strategies, and enhance the overall customer experience on Amazon.
Kaggle Notebook:
Link to Python Notebook: