Muebles Fadesi
Online catalogue for a 38-year-old furniture manufacturer, with a quote cart instead of direct checkout.
What it solves
- A quote cart, not a checkout: office furniture is sold on a budget, not with a card.
- Seventeen-plus categories organised by where the furniture goes, not by what the factory calls it.
- Works as a permanent showroom for school, hospital and corporate tenders.
Muebles Fadesi is a family-run factory in Desamparados with 38 years behind it, founded by Joaquín Badilla. They manufacture office, educational and kitchen furniture, and their sales argument is blunt: “We’re the manufacturer, which is why we can offer the best prices on the market without sacrificing quality and without middlemen.”
Selling wasn’t the problem. The problem was that a school or hospital needing to equip fifty classrooms had no way to see what they made without visiting the workshop.
The central decision: quote, don’t sell
A school desk isn’t bought with a card. You request a quote by quantity, negotiate, and coordinate delivery. Building a checkout with payment would have been technically flashier and commercially useless.
So the WooCommerce cart became a quote cart: the visitor assembles a list, specifies quantities and submits a request. Fadesi receives a structured order instead of an email saying “I need chairs”.
Catalogue architecture
Seventeen-plus categories, organised by where the furniture goes rather than by what the factory calls it: office, educational, kitchen and bath, restaurant, filing. Someone equipping a school canteen finds their category; someone searching for a “modular workstation” does too.
There’s also a route for custom pieces, which is a significant part of the business and something a closed catalogue would have left invisible.
How it’s built
WordPress with WooCommerce on Astra, laid out in Elementor, with LiteSpeed Cache and WhatsApp ordering. Hosted on Hostinger.
What mattered about the platform wasn’t the technology but the pace of the catalogue: a factory that releases new lines regularly needs publishing a piece of furniture to be a matter of adding a record, not reworking a section. Across more than seventeen categories, that difference shows on every update.