This project aims to analyze the behavior of Amazon customers based on demographic and interaction variables. It was published on Kaggle to be shared with the community .
About the dataset:
Link: https://www.kaggle.com/datasets/swathiunnikrishnan/amazon-consumer-behaviour-dataset
This is a dataset collected to analyze the consumer behavior on Amazon, consisting of a comprehensive collection of customer interactions and browsing patterns within the Amazon ecosystem. It includes a wide range of variables such as customer demographics, user interactions, and reviews. The aim of this dataset is to provide insights into customer preferences, purchasing habits, and decision-making processes on the Amazon platform. By analyzing this dataset, researchers and analysts can gain a deeper understanding of consumer behavior, identify trends, optimize marketing strategies, and enhance the overall customer experience on Amazon.
Kaggle Notebook:
Link to Python Notebook:
