dataXpertos
The site for my own analytics venture: the commercial front I sell and invoice through, plus a data science blog.
What it solves
- It's the actual commercial vehicle for my independent work: enquiries arrive here, and so do quotes and invoices.
- Six services named explicitly, from business intelligence to data integration, so the conversation starts already scoped.
- Ten technical data science articles published between December 2024 and May 2025.
dataXpertos is my own venture. It isn’t a client commission: it’s the brand I offer analytics services under, independently, in Costa Rica, and the site is its commercial front. Enquiries arrive here, and so do quotes and invoices.
That changes the standard you build to. On a client site you solve the brief; on your own, every decision is a bet on how you want to be found.
Saying what you sell, before anyone has to ask
The commonest mistake on a consultancy site is “tailored solutions”: it sounds flexible and says nothing, so the first meeting gets spent working out whether there’s anything to discuss at all.
The site names six services outright: business intelligence, AI transformation, application development, web design, social media management and data integration. Whoever writes in already knows which of the six they fall into, and the conversation starts scoped.
The evidence sits separately, under Proyectos and Clientes: concrete cases (dashboards, customer lifetime value analysis, inventory classification, chatbots) instead of adjectives.
More than consultancy: a data science blog
The other half of the site is a technical blog. Ten articles between December 2024 and May 2025: step-by-step installation guides, DAX functions, how to connect Power BI to SQL Server, and readings of what was moving in the ecosystem: the DP-203 certification being retired, the end of Azure Data Studio, how to choose a data stack in a market saturated with tools.
The intent was the usual one with technical content: that someone searching “how to connect Power BI to SQL Server” arrives for a useful answer and leaves knowing who wrote it.
It’s paused today. The last article is from May 2025. Sustaining a technical publication on a schedule while working full time is a commitment worth stating rather than papering over with an old date on the home page. Four of those articles are republished in the Blog section of this site, with the canonical pointing back to the original.
How it’s built
WordPress on the Cenote theme, laid out in Elementor. Forms with Everest Forms, sharing with AddToAny, Google Site Kit for analytics, and Highlighting Code Block for the blog’s code blocks, which on a data science site isn’t decoration but half the content.
Unlike the portfolio’s other three WordPress projects, there’s no WooCommerce here. A consulting service doesn’t sell through a cart: it sells through a conversation, so the site ends in a form and a “Solicitar una reunión” button, not a checkout.