SmartPhones Market Advisor
A Power BI report that turns smartphone market data into a concrete positioning recommendation.
What it solves
- Ends in an explicit positioning recommendation, not a wall of indicators.
- Compares price tiers and specifications in the same view so the market gap becomes visible.
- Filters designed around product questions rather than open-ended exploration.
Most market dashboards end in a screen full of indicators and leave the conclusion to the reader. This one is built the other way round: the final view is a positioning recommendation, and everything before it exists to support it.
How it’s put together
Tier comparison. Price and specifications on the same axis, which is the only way the market gap becomes visible rather than something you have to infer.
Product-oriented filters. Instead of exposing every field, the report surfaces only the cuts that correspond to a product decision: segment, price range and key features.
Recommendation view. The closing move. Given the preceding analysis, where the space is and with what configuration.
The underlying idea
A market report that refuses to commit to a reading forces everyone who opens it to redo the analysis. Putting the recommendation inside, with the filters to challenge it, is what makes the tool save work instead of creating it.